Pemanfaatan Hashtag Instagram untuk Menarik Pelanggan oleh Mahasiswa KKN UNEJ

 


Kampus Jember membuat KKN Back To Village pada tahun 2020. KKN ini adalah KKN yang digerakkan per individu, tidak bergerombol seperti KKN umumnya. KKN ini mempunyai tujuan supaya mahasiswa bisa lakukan KKN di desa semasing. Saya jalani KKN TEMATIK dengan tema "PROGRAM PEMBERDAYAAN WIRAUSAHA MASYARAKAT TERDAMPAK COVID19" di Teluk Bayur, Kabupaten Berau, Kalimantan Timur semenjak 1 Juli 2020 lalu sampai 14 Agustus 2020.

Semasa 6 minggu KKN, saya melakukan program kerja yang sudah saya uraikan pada kabar yang berjudul KKN UNEJ MANFAATKAN HASHTAG INSTAGRAM UNTUK MENARIK PELANGGAN. Target saya ialah penjual donat yang mempunyai toko namanya "FC Donut yang beralamatkan di Jl Raja Alam 1 samping Gg Stiper KM5 Rinding, Berau. "FC Donut mempunyai media sosial instagram serta facebook. Saya mengganti account media sosial instagram yang awalnya adalah account pribadi jadi account usaha. Maksudnya supaya pemilik usaha bisa lihat banyaknya orang yang lihat posting, berkunjung ke account, dan lihat seberapa banyak yang bagikan atau simpan posting itu.

Saya mempromokan produk melalui stories sehari-harinya serta mempublikasikan seringkali memakai photo/video singkat yang diambil dengan cara langsung dan video yang saya bikin spesial untuk promo. Video yang saya bikin meliputi info alamat toko, jam membuka serta tutup toko dan beberapa photo contoh donat harian serta donat ulang tahun. Video ini ditujukan buat warga yang tidak lihat profile account instagram toko (cuma lihat posting yang ada diberanda).Saya memakai hashtag ditiap posting untuk mencapai semakin banyak orang supaya lihat posting promo produk. Hashtag yang dipakai seperti

dokpri hashtag ini mencapai rerata 81 orang disetiap posting. Rerata warga yang bisa mencapai posting seputar 320 orang. Beberapa orang yang berkunjung ke account sesudah lihat posting rerata seputar delapan orang per posting.

Pada profile account, saya masukkan situs situs https://wa.me/. Number yang diisi ialah nomor Whatsapp yang dipunyai oleh toko. Wa.me adalah feature yang disiapkan oleh whatsapp supaya langsung ke arah chat contact tujuan. Ini untuk memudahkan warga yang ingin mengontak nomor telephone toko.

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